Pepero Day (빼빼로 Day)

The Korean mega company Lotte are marketing geniuses. They make a chocolate covered cookie snack in the shape of a stick called Pepero (빼빼로). The company created a day to celebrate the snack. It's called Pepero Day and falls on 11/11 (November 11) every year. The snack is in the shape of a straight line, it's name in Korean has a lot of straight lines, and the date of the celebration has straight lines (11/11).


As you can see below, the local convenience stores and supermarkets set up displays for the Pepero products. Some are wrapped in hearts and pretty bows, presumably so one can give them to their sweethearts. It's not just for lovers though. Friends give away boxes to their friends and students give boxes to their teachers.


You see the two boxes in the top photo? I just bought them... time to eat! Happy Pepero Day!